He is a technician in Audiovisual Production. He has a degree in Advertising and Public Relations (UCM), a degree in Documentation (UAH) and he is PhD. in Information Sciences (UCM). He currently combines teaching and research work, as an Associate Professor in the area of ​​Audiovisual Communication and Advertising, with hir professional career as the Director of Institutional Communication and Marketing at the Universidad de Alcalá, creating projects such as "OpenDay UAH" or the "Communication Portal". He has developed his research career around Marketing and Communication, publishing articles in national and international journals. He is part of several institutional representation groups, as a member of the Senate, Government Counselor or Faculty Counselor. He has been teaching undergraduate and graduate classes since 2011 at the UAH in subjects such as Audiovisual Language, Postproduction, Film and TV Genres and Formats or Cyberculture, as well as tutoring various final degree projects. Among his research interests, Communication and Digital Marketing stand out, as well as Cinema and his influence on contemporary Visual Culture.