Why do they keep earning less? What prevents you from achieving success, negotiating a good salary, or simply taking authority? Professor of Sociology Alicia E. Kaufmann, daughter of Ilse Kaufmann, survivor of the Jewish Holocaust, and great-granddaughter of one of the first patients of Sigmund Freud, calls for the woman to become aware of her identity, its possible limitations and achieve full development. "It's time to wake up," says Kaufmann. “Woman, authority is not given to you by anyone. Take it". Based on sociological studies, observations and her own experience as a coach, the author explores the relationship between women and money and power. At the same time, it investigates the influence of education, culture, religion and politics, warning of its important impact during the first years of life. "Awareness of your own identity is the first step to build the puzzle of success," says the author. Love and conflicting relationships with money; how we unconsciously reproduce that role of our original family in the workplace and competitiveness among siblings are some of the newest aspects of the work. "If we observe the behavior of the person towards money, we will have the keys to how they treat themselves and others," he explains. The writer contributes reflections and valuable data along with real cases of women who have undergone a transformation process, overcoming difficult personal and external barriers. Any reader, man or woman, acquires the knowledge on how to prosper in their personal and professional life, achieving full realization.
INSTITUTO FRANKLIN - UAH