Number 19
Campañas Electorales
American Political Campaigns: Costs, Techniques and Technologies
It is no secret that American presidential elections are the most expensive in the world—and getting more expensive with each passing cycle. In 2012, Mitt Romney and Barack Obama raised and spent about $1 billion (USD) each! Those figures do not include money raised and spent directly and independently by parties and other party organizations, nor does it include spending from outside political action committees (PACs and SuperPACs). Those figures do not include the tens of millions of dollars spent by Republican candidates other than Mitt Romney who sought the Republican presidential nomination. Those figures also excludethe billions of additional dollars spent on Congressional, gubernatorial, state legislative, and other races across the United States that year.
Initial page
22
End page
34
tribuna-19_3_web.pdf
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