The enrollment period for the Master's Degree in Digital Marketing and Management directed by José Antonio Gurpegui is now open
The enrollment period for the Master's Degree in Management and Digital Marketing is open until October 25th, 2024. The master's degree, taught by the newspaper El Mundo and the Escuela de Unidad Editorial, has been created as a response to the challenges facing the publishing sector in the digital era. This program, endorsed by the Universidad de Alcalá, offers practical and specialized training, allowing students to develop a real editorial project as part of their final master's degree work.
Directed by José Antonio Gurpegui, Director of the Instituto Franklin-UAH, this master's degree is designed for working professionals seeking to update their knowledge in the digital field, as well as for graduates in social sciences and humanities interested in the publishing sector. Throughout the course, students will gain access to cutting-edge digital tools, formats and channels, learning from industry experts. With a practical approach, the program trains students to manage titles, collections and imprints, in addition to applying digital marketing strategies.
For more information about the master's program, click here.