The rise of the #BlackLivesMatter movement has influenced and changed many narratives and the way in which media portray activism and forms of protests. This paper aims to scrutinize the connection between activism, literature, and television with the purpose of exposing the ways in which different genres and media, such as literature and television, novels, and memoirs, address and represent social issues connected with racial discrimination, and the dynamics behind protest movements. In doing that, this study is focused on the analysis of three primary sources: the novel The Hate U Give, the memoir On the Other Side of Freedom, and the TV series Dear White People; and also examines how social media are an essential part of the characters’ development, and their personal realization.